“our advertising budget is kind of split between print media and digital, with a higher weight on digital advertising,” tim kraus, the director of interactive and innovation at quiznos, told entrepreneur. tubemogul, which launched its first campaign with quiznos in june 2014, is a platform that integrates the ability to buy and deliver video advertisements in real time. with quiznos betting a huge chunk of its marketing dollars on digital video during at a crucial time for the company, we wanted to know the reasoning behind the decision. that’s because, at least for now, quiznos is ditching the traditional method that still dominates advertising spending. and, we just saw the returns on some of these campaigns diminish,” says kraus.
in other words, quiznos is trying to reach the people most likely to go out and buy a sandwich, whatever platform they’re on. “so if they switch to consuming video content on their mobile device, or their tablet or their desktop computer, that’s where we have to be as a brand.” instead of spending thousands of dollars on a television ad campaign, by launching smaller digital campaigns, quiznos can check what’s bringing customers in the door – and what isn’t. at the end of the day, quiznos buying into digital video advertising is a matter of reinventing and trying to stay innovative. in december, tubemogul launched a software that enables automated tv advertising – a taste of more television involvement to come for the company.
as quiznos turns over a new leaf post-bankruptcy, most of its ad dollars are going toward digital; according to trey hall, the chief marketing officer, quiznos gets loads of mail on these ads. he says it people on twitter are remembering the wild-eyed creatures who graced our tvs in 2004 with, quiznos spongmonkeys, quiznos spongmonkeys, quiznos commercial controversy, quiznos commercial 2003, quiznos commercial pepper bar.
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