define sales training

to be most effective, sales training should be viewed, designed, and executed as a change management initiative. you need to focus on changing your sellers’ behaviors to drive sales results and support this change as a change management initiative. sales training used to be about developing specific skills in a 1- or 2-day training program. it was up to the seller to retain the information from the training and recognize when and where to apply it. with this knowledge, and the scars from a few sales training failures, companies moved to improve sales training with reinforcement. it was no longer about a 1- or 2-day training program.




while blended learning has been a step in the right direction, especially in helping sellers remember the training itself, oftentimes it does not go far enough to drive behavioral change. the most effective sales training focuses on true behavior change. sales training can be broken down into a number of topics and skills. live training is a key part of any training initiative, but it’s important to note that what happens after the training is equally as—if not more—important than what happens in the training. regardless of the initial training, all sales training should have a robust reinforcement plan in place. to be a truly successful sales organization, stop thinking about sales training as a way to build certain skills and start thinking of it as a change initiative.

sales training defined: sales training is the process of improving seller skills, knowledge, and attributes to drive seller sales training is a process by which an attempt is made to develop the selling skills so as to increase the ability, sales training may be defined as those things which are done to help salespeople gain mastery in the skills, concepts,, objectives of sales training, objectives of sales training, methods of sales training, importance of sales training, characteristics of sales training. [u’ Sales training involves the personal development of skills and techniques related to creating and exploring new sales opportunities, as well as closing sales for an organization.Dec 2, 2017

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