insurance sales professionals require a range of skills to position the value of products that are intangible, complex, and abstract. insurance agents need sales training to learn to deliver customer-centric solutions that address underlying needs more effectively than competitors. richardson’s customization process means that insurance sales training empowers professionals with specific, actionable insights on how to develop the insurance selling skills that are relevant to their world. kaufman group many insurance companies have the solutions to serve the whole client but lack the ability to articulate and position the relevance of those products. our connected selling curriculum™ offers the range of skills critical to pursuing, developing, and closing complex insurance sales that address a range of needs.
the consultative selling training program gives insurance sales professionals a consistent, repeatable process to more effectively connect their solutions to the customer’s unique set of insurance needs. this methodology provides a set of strategic thinking prompts, practices, and interactive planning tools to help sales professionals guide the customer through the complex decision making that is common when exploring insurance options. as insurance customers become more comfortable with negotiating prices, sales professionals must be prepared to protect the value of the sale. kaufman group, a global network of insurance companies, has offices in the us and canada, 300 products, and 1,200 associates. finally, they needed a way to more effectively position the depth and breadth of their offerings.
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